The Importance of Business Cards

Friday May 17, 2013.

People are always saying that first impressions matter. And it’s true. But a first impression is not just walking into the audition room or interview, it’s not just the hand shake or CV and head shot, part of first impressions are business cards. I just printed a new batch of business cards this week and feel compelled to share what I know of their importance, and how one might want to design them, to anyone without a business card. Like I’ve said in the past, I’m not a graphic artist, I had these done by someone I know, but being an artist, I can help you get inspired. Because let’s face it, what are you going to put on it, what colours are you going to use, what font. It’s all important because this is what people will look at and it has to convey who you are, what you do and make them want to contact you. It’s how they’ll remember that conversation that occurred on the street when they met you.

I went to a show a couple weeks ago and I DID NOT have my business cards. I was talking with someone who dances, someone who was in the show, telling them how I make demo videos of various styles and I didn’t have my business cards. (Shoulders droop, shaking head, sigh) You never know when you might need them: random encounters, inserts in leaflets or DVD boxes, attached to a CV, an official meeting with various people in your field of business who want your contact info, your website. Oh, and don’t do like me, don’t leave the old ones at home just because they’re old. If the logos the same and the contact info valid, even if it’s different, have them on you!

So, you can have a one sided or a two sided business card design, depending how much you need to put on there. Most individuals in a department or singular artistery will use one side. If you’re like me and are part of a company or have many skills, you can use 2 sides. Choose one side for a logo and skills or services, and the other side for contact info. For your logo, think what image describes you best. If your company has a logo, use that, otherwise, think of a nick-name or something relevant to your service. Binky Productions has a slinky. Since I’m its president, I chose that as a logo because Slinky is a name people sometimes call me. (Trivia! lol) Choose a font that you like and colours that you associate yourself with (favourite colour, if your name’s a colour like Amber, etc). I chose two colours to offset each other so that it’s not too much of the same. Green and blue. My first and second favourite colours. and they go well with the yellow from the logo. When putting down your services and/or skills, choose the ones you excel at most, the ones you want to offer. Don’t put something you’re still training for or you’re not sure you’re motivated to do. And when you’re putting your contact info, the style is purely up to you, e-mail before phone number or vice-versa, that part is all you. In fact, the whole card has to be all you. In the end, if you like the design, then you know you’ve got it. If people who know you look at it and say “hey, this business card is totally you!” For sure you’ve got it.

Here’s what mine look like.

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